With many of your waking hours devoted on the internet, it?s very likely that you are directing most your marketing initiatives on the internet, like video marketing, to advertise your business too. It is second nature and never a totally bad routine.
After all that is where the majority of your market is. But, as a freelancer, you should also gain from offline marketing and advertising gimmicks that have, continuously, proven themselves to make income. Here are some of the most effective.
Talk about your freelance business. The word of mouth technique is yet to see the day when its luster has lost its money-generating power. For now though, it still ranks high among the most effective advertising techniques there are. On top of this, word of mouth advertising is very inexpensive. You just have to devise means to spread the word about your freelance business or service fast and you can already establish a base market and a few new clients on the side. There are many ways to go about this type of offline marketing. The best and the simplest is to subtly spread the word by talking to people directly.
Whether you are at a coffee house, in a supermarket, a library or a hardware store, you can casually promote yourself as well as your freelance business. Expect to have no boom outside your local clients though because this kind of advertising seldom go nationwide. Except if you?ve used strategies which can pass on the word on the national level.
Perform some networking with some other freelancers. Creating your clientele by networking is definitely among the easiest to do both online and offline. In the internet, if you know a person who is in the exact same field as yours, make an effort to connect with him by means of professional networking sites. That easy. Exactly the same principle can be applied in an offline environment. That person you know may have heard another someone who?s got lots of connections within your industry. Try to check into events and parties which may grow your network.
Promote yourself as well as your services or products in free local magazines and newspapers. It is inexpensive as well as powerful. You?ll likely have to pay a few to have your ad placed on free newspapers as well as magazines, but no matter what dollar you spend will certainly come back tenfold as wider networking, new customers, and also bigger pool of prospective clients.
Stretch your advertising money to billboards and other signs.How many times have you looked up a billboard or an ad sign and really have been made aware of a brand new company, product or service? If you can have the funds to post an advertisement via a billboard, you can grow your market exponentially. Offline marketing by means of signs and billboards may bring in new business to your online business. If you have the funds to devote for this type of advertising, you might as well try to use it.
Give out your business cards. No, business cards haven?t died yet. In fact, they are much more effective these days than they were a decade ago. Whereas business cards can only contain information regarding your type of business and some contact information, nowadays these can also carry your domain name, social networking addresses, and a few other things that could help with expanding your network to quite a few places.
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Source: http://www.savevillageofhope.com/successful-offline-and-video-marketing-for-self-employed/
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